What Obama's Half-Hour Ad Buy is Really All About

Not long ago either here or on Daily Kos, someone posted a diary about how pirates signaled their intentions to other ships as they were about to be attacked. A white flag suggested that the other ship ought to consider standing down. If that did not work, the skull and crossbones went up indicating "look, we're pirates and we intend to board your ship and we're not messing around". If the red flag went up, it was because they were about to be attacked.

Yesterday, the Obama campaign announced loudly that they just purchased 30 minute chucks of prime time netowkr television on a Wedneday night. Thus far, we know that it will go up on NBC and CBS around 8 or 8:30. That ain't cheap, and at first I wondered if it's really worth it. As I went to bed last night, it finally hit me: They are flying the flags. And this morning, two online pieces confirmed it.

On First Read

How much money do they have? Another reason for the GOP's current woes -- and the Democratic Mo' -- is that Democrats have better utilized the internet and the post-McCain-Feingold fundraising system. Just yesterday, we learned that Obama has purchased 30 minutes worth of time on network TV for October 29. That begs the question: Just how much money does the Obama campaign have now to spend? We'll find out those September fundraising by as late as October 20. (Did he top $100 million for the month? That's the rumor). As that University of Wisconsin Advertising Project made clear, Obama is outspending the McCain camp in battleground states -- big time.

Jonathon Martin at The Politico

A point I should have made below on the new Ayers spot: Today's ad news reflects the starkly different financial status of the two campaigns.

Obama, clearly flush, is buying up half-hour chunks of primetime network TV later this month.

McCain, trying to stretch every dollar, is leaning on the RNC to underwrite his commercials.

The difference: Obama can advertise what he wants, when he wants and how he wants while McCain is constrained by campaign finance rules and must tailor his ads to meet FEC muster.

It's the best reminder yet that Obama's decision to opt out of public funding was well worth the, very limited, bad press he got for the reversal.

You see, the infomercial is not intended to tell a story. It's intended to be THE story. It's a flag to the McCain campaign and the Republicans that they will not be able to spend Obama and that he will be able to do what he wants, where he wants, and how he wants. It may also be intended to make McCain think long and hard about where he wants to spend money over the next few weeks and he will not have as many options. Oh, to be a fly on the wall at McCain Headquarters.



Display:


to be a fly on the wall (2.00 / 1)

Don't you mean, to be a fly on the stinking turd that is the McCain campaign?


by looty on Fri Oct 10, 2008 at 12:24:32 PM EST

Re: to be a fly on the wall (none / 0)

I have never had the desire to read a "campaign" book, but I am really interested in reading the inside story on the McCain campaign when it inevitably comes to market.


by notedgeways on Fri Oct 10, 2008 at 01:29:15 PM EST
[ Parent ]

Poo flags for mccain (none / 0)

I wish there was a 'bark park' nearby, and I could get a flag large enough to display why every mccain plan sux.

http://www.indybay.org/newsitems/2005/03 /21/17287171.php

Police in Germany are hunting pranksters who have been sticking
miniature flag portraits of US President George W. Bush into piles of
dog poo in public parks. Josef Oettl, parks administrator for Bayreuth,
said: "This has been going on for about a year now, and there must be
2,000 to 3,000 piles of excrement that have been claimed during that
time."


I might be crazy... but are you seeing what I'm seeing?
by mydailydrunk on Fri Oct 10, 2008 at 02:21:23 PM EST
[ Parent ]

It's soon to be every man for himself (none / 0)

The down-ticket Republicans are days away to deciding, "how do I survive this?

I truly believe THAT has a lot to do with the advice McCain's team is getting from the RNC stalwarts, it's NOT that the Ayers/ACORN/Kenya slime is going to pull out a win for the top of the ticket, but it WILL keep the faithful from staying home....

McCain will live in ignominy for having run a last weeks campaign that brought all the Republic ugliness out of the shadows, but these are desperate men that see an end to their power staring them in the face.


On Nov 4th, we elected "the smart guy" and the world celebrated!
by WashStateBlue on Fri Oct 10, 2008 at 12:24:32 PM EST

Re: It's soon to be every man for himself (2.00 / 1)

well the NRCC is scaling back their ad buys in FL-16, NV-03, MN-3, NM-01 and other places. They're throwing their challengers and open seat candidates under the boss. It's 100% incumbent protection now.


by RandyMI on Fri Oct 10, 2008 at 12:36:27 PM EST
[ Parent ]

Unbelievable (none / 0)

We could be sitting on both a Presidential Mandate and a veto proof majority in the Senate and even more of an advantage in the House.

And Obama may need that and more, the way this meltdown is seemingly turning into 1929...


On Nov 4th, we elected "the smart guy" and the world celebrated!
by WashStateBlue on Fri Oct 10, 2008 at 12:42:10 PM EST
[ Parent ]

Veto-Proof Majority et al... (none / 0)

Dem majorities in the Senate and  a larger one in the House will be great, but I think the greater need will be an imaginative, powerful economic team.  

Invite Warren Buffett on that half-hour show, Paul Krugman (if you could get him to look pleasant), and any other credible economist who hasn't been a Republican pawn all these years.

If he could show he has people with some answers, even answers that are hard to swallow, behind him and working with him, that should go a long way to allay people's fears.

He should announce the assembling of his team to begin within a week or so after the election, which will signal the energy and vigor McCain can't seem to summon.


by susie on Sat Oct 11, 2008 at 02:53:10 AM EST
[ Parent ]

Re: What Obama's Half-Hour Ad Buy is ... (none / 0)

It all makes me wonder (with anticipated delight) what lies in store for the 2010 and 2012 elections!

Don't forget... redistricting is coming up


by wblynch on Fri Oct 10, 2008 at 01:02:40 PM EST

Re: What Obama's Half-Hour Ad Buy is ... (none / 0)

...and controlling those state legislatures is a must!


No way. No how. No McCain.
by freedom78 on Fri Oct 10, 2008 at 02:18:33 PM EST
[ Parent ]

Re: What Obama's Half-Hour Ad Buy is (none / 0)

Good point.  I also think that it acts as insurance, in case one of the smears does tap into the popular conscience.


by rfahey22 on Fri Oct 10, 2008 at 02:19:14 PM EST

Not really buying this reasoning. (none / 0)

Maybe it's a little of what you say, but the real reason for the half hour ad buys, besides the fact that he can, is sheer genius.

I was just saying yesterday. The last debate is next Wednesday? What are they going to do for the last 2 weeks of the campaign? How do they control the media? Well now Obama has answered it.

We are in desperate times, and horrifying news cycles. Obama has set up a moment, just a few days before the election, to go on TV, and inspire, which is something he does really well. Depending upon what is going on by then, he'll outline his plans, inspire people, and calm them. He will do it in a setting so reminiscent of an oval office address, especially with Bush giving those every couple of days now, and the comparison will be stark. People will see him as President, and they'll say, "That's what I want."

And McCain will be unable to effectively counter it. It's Obama getting the last word, on his terms. It's beautiful. I don't need to be a fly on the wall of McCain headquarters to know that the first words out of them upon hearing the news of this TV buys were, "Oh shit."


Your old role is rapidly aging. Please get out of the new one if you can't lend a hand, for the times they are a changing.
by Travis Stark on Fri Oct 10, 2008 at 02:32:27 PM EST

I think what it's about is an entire HALF HOUR (none / 0)

Think what you can do in a half hour. How about a set, with a group of economists, where they "decide" your plan is awesome. Or a panel, where you are "investigated" and utterly exonerated. How about a fake "meet the press" clone, where you discuss Foreign Policy with your advisers, who declare you Smartest FP Wonk.

A half hour on American television is anything. It's a 30 minute slice of reality that you control completely, yet is indistinguishable from actual reality. Hell, you could host a variety special. That is a HELL of a lot of control to have that close to the election, and McCain must be going absolutely batshit over it.


by Neef on Fri Oct 10, 2008 at 03:42:37 PM EST


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